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Website traffic and log files

It is well worth it to switch to one that does, if your web host doesn't offer these log files. These files can be used to analyze your website traffic. Your web host's) computer. Time and date of access and error messages are recorded into log files that are saved on your server's (i.e, every time someone visits your website information like their IP address.

Below is a checklist of what to look for when analyzing your website traffic. Using the information gleaned from them you can track your website traffic and tailor your pages for maximum effect. The statistics generated by these log files are important tools for monitoring what your visitors do when they enter your website.

Website Statistics and what they mean

Page views

The more page views you receive the better the content, generally. This gives a measure for your content. 10 page views will be generated, if your visitor goes to ten pages on your site. It is the number of HTML pages served, a good measure of website activity.

Visits (unique visitors)

It shows the amount of exposure your website is receiving from the web. Here is a measure of your web presence. Another visit will be generated, if they leave and come back. No matter how long they stay there or how many pages they view, a trip to your site by one person.

Most popular pages

Be sure to note the content that is generating this interest and build upon it. Helps you learn what works or what subject matter is generating the most interest! Tells you which pages your visitors request most.

Average number of pages per visit

Just keep working at it until that number goes up! But don't give up! Below 4-5 pages). You need to do some revisions if your page views are low (i.e. A visitor should want to stay on your site for awhile and this equates to page views. You know your site sucks, if this is low!

Referring pages

What and where of your source of visitors, the who. Here is where you can gain a great amount of insite into your audience. And what search engines you're listed with properly, who has links to your site, this is an important one because it tells you where your visitors link FROM.

Browsers used

Tells you what browsers people are using and helps you know how to design your web pages so that people can use them!

Implementing your website statistics

Understanding your visitors is the first step in becoming a good webmaster. Look for improved stats and make your plans accordingly. And then analyze your website traffic again, wait one week, once you understand what your visitors are doing you can make your changes!